Articles with "effect media" as a keyword



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The effect of media-linked directors on financing and external governance

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Published in 2021 at "Journal of Financial Economics"

DOI: 10.1016/j.jfineco.2021.07.017

Abstract: Abstract Firms sharing a board member with a media company receive more news coverage. This in turn affects those firms’ financing choices: they issue more bonds, rely less on bank loans, and have lower blockholder… read more here.

Keywords: directors financing; external governance; linked directors; effect media ... See more keywords
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Anthropomorphism in advertising: the effect of media on audience attitude

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Published in 2020 at "Journal of Marketing Communications"

DOI: 10.1080/13527266.2020.1771403

Abstract: In this paper, we have glanced into how the nonhuman entity is imagined, seen, experienced, and managed accordingly either by a consumer or by marketers. Further, we investigated the effects of med... read more here.

Keywords: media audience; advertising effect; anthropomorphism advertising; audience attitude ... See more keywords
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The Effect of Media in Mitigating Epidemic Outbreaks: The Sliding Mode Control Approach

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Published in 2022 at "Symmetry"

DOI: 10.3390/sym14051010

Abstract: Ever since the World Health Organization gave the name COVID-19 to the coronavirus pneumonia disease, much of the world has been severely impact by the pandemic socially and economically. In this paper, the mathematical modeling… read more here.

Keywords: sliding mode; mode control; media mitigating; control ... See more keywords