Retailers' promotions: what role do they play in household food purchases by degree of deprivation?
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DOI: 10.1108/bfj-04-2017-0260
Abstract: Purpose The purpose of this paper is to analyse the overall effect of promotions on consumers’ food purchases in Scotland and to consider the implications of the findings for food and health policy. Design/methodology/approach This… read more here.
Keywords: methodology; food purchases; effect promotions; retailers promotions ... See more keywords