Articles with "effect video" as a keyword



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What content and context factors lead to selection of a video clip? The heuristic route perspective

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Published in 2019 at "Electronic Commerce Research"

DOI: 10.1007/s10660-019-09355-6

Abstract: The popularity of watching video clips on mobile devices is rapidly increasing. The providers of such video services have developed mobile capabilities and have worked to increase their video selections. This study investigates the effect… read more here.

Keywords: video; positive effect; effect video; selection ... See more keywords