Increasing energy awareness through effective advertising messages – a neurophysiological approach to engagement study
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DOI: 10.14254/1795-6889.2024.20-3.12
Abstract: The article presents the application of neurophysiological measurements to evaluate the effectiveness of advertising messages to increase energy awareness. The study focuses on two commercials promoting pro-ecological behaviors. The level of audience engagement was analyzed… read more here.
Keywords: effective advertising; engagement; advertising messages; advertising ... See more keywords