Personalized ads on Facebook: An effective marketing tool for online marketers
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2017.06.010
Abstract: Abstract A growing number of researchers have examined the effects of personalized advertising in traditional media, however, little has been known about personalized advertising on Facebook. The primary objectives of this research are threefold: (1)… read more here.
Keywords: tool online; effective marketing; ads facebook; facebook effective ... See more keywords
A scale for testing of knowledge on the effective marketing research processes: multiple-group confirmatory (MGCFA) and multiple indicators-multiple causes (MIMIC) approach
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Marketing Analytics"
DOI: 10.1057/s41270-019-00049-4
Abstract: This paper has two main objectives. The first contributes to the development of marketing theory by proposing a measurement instrument, allowing for the testing of knowledge on the effective marketing research processes, while the second… read more here.
Keywords: marketing; marketing research; effective marketing; knowledge ... See more keywords
Are You Targeting Too Much? Effective Marketing Strategies for Brands
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Advertising Research"
DOI: 10.2501/jar-2018-008
Abstract: The emergence of increasingly quantifiable forms of interactive digital advertising has resulted in advertising becoming much more of a quantitative practice. While the so-called “perfectly quantifiable” click emerged as a readily used key performance indicator… read more here.
Keywords: targeting much; effective marketing; much effective; advertising ... See more keywords