Factors Affecting the Effectiveness of Cause-Related Marketing: A Meta-Analysis
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DOI: 10.1007/s10551-020-04639-6
Abstract: In its three decades of development, many constructs of cause-related marketing have been tested from different perspectives and in varied contexts. However, there has not yet been an integrated empirical study. Reviewing 162 studies from… read more here.
Keywords: related marketing; effectiveness cause; cause related;