The Features and Effectiveness of Chinese Language Online Recommendations
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DOI: 10.1080/08961530.2020.1857892
Abstract: Abstract The impact of various message features in persuasive online word-of-mouth (eWOM) written in Chinese was investigated through a content analysis and laboratory experiment. A content analysis of 3,263 real online reviews of Hong Kong… read more here.
Keywords: effectiveness chinese; language online; chinese language; online recommendations ... See more keywords