Articles with "effectiveness commerce" as a keyword



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Managing the effectiveness of e-commerce platforms in a pandemic

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Published in 2021 at "Journal of Retailing and Consumer Services"

DOI: 10.1016/j.jretconser.2020.102287

Abstract: Given the severe impacts of the Covid-19 pandemic on business activities, this study presents a systematic framework to examine the effect of the perceived effectiveness of e-commerce platforms (PEEP) on consumer's perceived economic benefits in… read more here.

Keywords: pandemic fear; study; effectiveness commerce; commerce platforms ... See more keywords