Effectiveness of Driving Simulators for Drivers’ Training: A Systematic Review
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DOI: 10.3390/app13095266
Abstract: Although driving simulators could be commonly assumed as very useful technological resources for both novel and experienced drivers’ instruction under risk control settings, the evidence addressing their actual effectiveness seems substantially limited. Therefore, this study… read more here.
Keywords: simulators drivers; driving simulators; effectiveness driving; systematic review ... See more keywords
Social Advertising Effectiveness in Driving Action: A Study of Positive, Negative and Coactive Appeals on Social Media
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DOI: 10.3390/ijerph18115954
Abstract: Background: Social media offers a cost-effective and wide-reaching advertising platform for marketers. Objectively testing the effectiveness of social media advertising remains difficult due to a lack of guiding frameworks and applicable behavioral measures. This study… read more here.
Keywords: social media; positive negative; advertising; effectiveness driving ... See more keywords