The Effectiveness of Robot-Enacted Messages to Reduce the Consumption of High-Sugar Energy Drinks
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DOI: 10.3390/informatics9020049
Abstract: This exploratory study examines the effectiveness of social robots’ ability to deliver advertising messages using different “appeals” in a business environment. Specifically, it explores the use of three types of message appeals in a human-robot… read more here.
Keywords: enacted messages; energy; social robots; messages reduce ... See more keywords