Enhancing chatbot effectiveness: The role of anthropomorphic conversational styles and time orientation
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DOI: 10.1016/j.jbusres.2020.12.051
Abstract: Abstract Chatbots are increasingly engaged in retail settings, although research shows that consumers typically prefer engaging with humans over chatbots. Past literature has argued that anthropomorphising chatbots can lead to more effective consumer interactions. The… read more here.
Keywords: time orientation; enhancing chatbot; effectiveness role; chatbot effectiveness ... See more keywords