Articles with "effectiveness role" as a keyword



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Enhancing chatbot effectiveness: The role of anthropomorphic conversational styles and time orientation

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Published in 2021 at "Journal of Business Research"

DOI: 10.1016/j.jbusres.2020.12.051

Abstract: Abstract Chatbots are increasingly engaged in retail settings, although research shows that consumers typically prefer engaging with humans over chatbots. Past literature has argued that anthropomorphising chatbots can lead to more effective consumer interactions. The… read more here.

Keywords: time orientation; enhancing chatbot; effectiveness role; chatbot effectiveness ... See more keywords