This Offer Self-Destructs in 3… 2… 1…: Improving the Effectiveness of “That's-Not-All” Techniques in Promotional Emails
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DOI: 10.1080/10496491.2017.1346539
Abstract: ABSTRACT This study investigated the “that's-not-all” (TNA) technique as a promotional strategy and offered suggestions for maximizing its effectiveness. The research contributes to current literature by addressing two moderating variables and their influence in aiding… read more here.
Keywords: self destructs; techniques promotional; destructs improving; improving effectiveness ... See more keywords