Effects of anthropomorphized virus warnings and perceived cuteness on compliance intention
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DOI: 10.1108/apjml-11-2022-0949
Abstract: PurposeThis study investigated the anthropomorphism of the pandemic virus and its downstream effects by examining how warnings trigger viewers' risk perceptions and motivate them to pursue protection.Design/methodology/approachThree experiments were conducted. The first was a two-part… read more here.
Keywords: compliance intention; compliance; effects anthropomorphized; risk ... See more keywords