Guiding the consumer evaluation process and the probability of order-effects-in-choice
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2020.02.035
Abstract: Abstract Past research has demonstrated the robustness of order-effects-in-choice (i.e., disproportionate preference for the first and last item in a choice set). Even high product category knowledge (HCK) consumers are biased by serial position. Despite… read more here.
Keywords: order; guiding consumer; effects choice; process ... See more keywords
Effects of choice on neuronal activity in anterior cingulate, prelimbic, and infralimbic cortices in the rat: Comparison of serial lever pressing with delayed nonmatching to position
Sign Up to like & getrecommendations! Published in 2019 at "European Journal of Neuroscience"
DOI: 10.1111/ejn.14643
Abstract: The ability to choose between response alternatives based on their likely consequences depends on distributed neural circuits that involve rodent medial prefrontal cortex (mPFC). To understand the effects of choice on mPFC function, we compared… read more here.
Keywords: serial lever; delayed nonmatching; nonmatching position; effects choice ... See more keywords