“Germany Crashes Out of World Cup”: A Mixed-Method Study on the Effects of Crisis Communication on Facebook
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DOI: 10.1123/jsm.2019-0430
Abstract: Using social media for crisis communication has been proposed as an effective strategy because it allows teams to build parasocial relationships with fans. The authors focused on the early elimination of Germany during the 2018… read more here.
Keywords: crisis communication; communication facebook; world cup; effects crisis ... See more keywords