Effects of fashion vlogger attributes on product attitude and content sharing
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DOI: 10.1186/s40691-018-0161-1
Abstract: Recently, general people posting vlog on newly shopped fashion and cosmetics items are gaining popularity, and it is growing more common to get consumer reviews or opinion through vlogs. In this paper, we examine the… read more here.
Keywords: effects fashion; fashion vlogger; vlogger attributes; content sharing ... See more keywords