Unveiling the effects of figurative meanings in manipulated online hotel reviews on consumers' behavioral intentions
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DOI: 10.1108/apjml-06-2019-0398
Abstract: The present study develops a conceptual model that shows how the manipulation attributes of word choice, sentence fluency, convention of meaning, and organization of sentence structure in online hotel reviews are connected to linguistic errors,… read more here.
Keywords: online hotel; hotel reviews; effects figurative; linguistic errors ... See more keywords