The Emotional Effects of Gain-Loss Frames in Persuasive Messages about Sun Protection on Health Promotional Outcomes: Evidence from an Experimental Study.
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DOI: 10.1080/10410236.2021.1956072
Abstract: Although the importance of emotions for the effects of gain-loss framed messages has been supported, the emotional effects of mixed frames have not been sufficiently investigated. To fill this gap, this experimental study exposed participants… read more here.
Keywords: gain loss; experimental study; emotional effects; effects gain ... See more keywords