Overcoming the ‘Window Dressing’ Effect: Mitigating the Negative Effects of Inherent Skepticism Towards Corporate Social Responsibility
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DOI: 10.1007/s10551-015-2858-z
Abstract: As more and more instances of corporate hypocrisy become public, consumers have developed an inherent general skepticism towards firms’ corporate social responsibility (CSR) claims. As CSR skepticism bears heavily on consumers’ attitudes and behavior, this… read more here.
Keywords: social responsibility; corporate social; effects inherent; skepticism ... See more keywords