Price effects of search advertising restrictions
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DOI: 10.1016/j.ijindorg.2021.102736
Abstract: Abstract Some suppliers prohibit their distributors from advertising on search engines if the consumer searches for the supplier's brand name. Such restrictions are referred to as “non-brand bidding agreements” (NBBAs). This paper investigates the effect… read more here.
Keywords: hotel; booking platforms; search advertising; effects search ... See more keywords