The role of effectual networking in small business marketing
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DOI: 10.1108/jsbed-06-2019-0199
Abstract: Purpose The purpose of this paper is to address the recent calls for an in-depth investigation of the entrepreneurial marketing (EM) practices of small businesses and a further conceptual development of EM under market uncertainty.… read more here.
Keywords: market uncertainty; marketing; effectual networking; small business ... See more keywords