Persuasive impact of loss and gain frames on intentions to exercise: A test of six moderators
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DOI: 10.1080/03637751.2017.1353699
Abstract: ABSTRACT The current study situated loss/gain-framing research in the extended parallel process model and tested whether two message features (dose, efficacy appeals) and four individual difference variables (walking self-efficacy, grit, consideration of future consequences, health… read more here.
Keywords: loss gain; efficacy grit; gain; self efficacy ... See more keywords