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Published in 2020 at "Industrial Marketing Management"
DOI: 10.1016/j.indmarman.2019.11.004
Abstract: Abstract In this study, we examine the interplays among coopetition, conflicts, trust, and efficiency process innovation in vertical business-to-business (B2B) relationships. We posit that, in vertical B2B relationships, coopetition is positively associated with efficiency process…
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Keywords:
efficiency process;
coopetition;
process innovation;