Tapping into User Effort? Improving Referral Outcomes in Crowdfunding Markets
Sign Up to like & getrecommendations! Published in 2024 at "Production and Operations Management"
DOI: 10.1177/10591478241305340
Abstract: Referral programs have received increasing attention as a way to enhance project fundraising in crowdfunding. To improve operational efficiency and performance, many crowdfunding platforms allow users to exert more effort (referral effort) when making referrals.… read more here.
Keywords: referral effort; effort improving; effort; tapping user ... See more keywords