The Show Must Go On: The Strategy and Spectacle of Dana White’s Efforts to Promote UFC 249 During the Coronavirus Pandemic
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DOI: 10.1123/ijsc.2020-0240
Abstract: While most professional sports quickly postponed their seasons due to COVID- 19, the Ultimate Fighting Championship (UFC) took a decidedly contrarian approach as president Dana White continued to promote UFC 249 until pressure forced its… read more here.
Keywords: promote ufc; dana white; ufc 249; show must ... See more keywords