Antecedents and Moderators of Promotion Messages for Trust in Mobile Banking Services: An Elaboration Likelihood Model Perspective
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DOI: 10.1080/10580530.2022.2086327
Abstract: ABSTRACT This paper applies a theory of persuasion using the elaboration likelihood model to explain how communication messages from mobile banking services are interpreted by receivers to increase their trust in mobile banking. We explain… read more here.
Keywords: banking; elaboration likelihood; mobile banking; trust mobile ... See more keywords
Understanding user trust in AI-generated content: an elaboration likelihood model perspective
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DOI: 10.1108/oir-01-2025-0041
Abstract: Based on the elaboration likelihood model (ELM), this research identifies the effect of both central and peripheral factors on user trust in AI-generated content (AIGC). We adopted a mixed method of structural equation modeling and… read more here.
Keywords: elaboration likelihood; trust; user trust; likelihood model ... See more keywords
The Persuasive Route to Sustainable Mobility: Elaboration Likelihood Model and Emotions predict Implicit Attitudes
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DOI: 10.1177/0013916518820898
Abstract: Persuasive communication campaigns are often used to promote proenvironmental actions, even though their effectiveness has been mixed. Previous research has tested cognitive-based models in explaining proenvironmental choice, but few studies have examined the potential impact… read more here.
Keywords: elaboration likelihood; implicit attitudes; persuasive route; likelihood model ... See more keywords
Using the Elaboration Likelihood Model to Identify the Optimum Facebook Video Marketing Strategy for Travel Agencies
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DOI: 10.1177/21582440251358323
Abstract: This paper examines the impact of travel agencies’ video marketing campaigns on their marketing efficiency and effectiveness on Facebook (FB), with a focus on analyzing the characteristics of these campaigns. The study evaluated 135 FB… read more here.
Keywords: elaboration likelihood; travel agencies; video marketing; marketing ... See more keywords
Effects of rhetorical devices on audience responses with online videos: An augmented elaboration likelihood model
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DOI: 10.1371/journal.pone.0282663
Abstract: The way in which information is linguistically presented can impact audience attention, emotion, and cognitive responses, even if the content remains unchanged. The present study aims to examine the effects of rhetorical devices on audience… read more here.
Keywords: rhetorical devices; elaboration likelihood; audience responses; audience ... See more keywords
A study of parental decision-making over the vaccination of girls, based on the protection motivation theory and the elaboration likelihood model
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DOI: 10.3389/fpubh.2022.1024399
Abstract: This study proposed a new theoretical framework that combines the protection motivation theory and the elaboration likelihood model to examine how health information processing patterns influence parents' vaccination decision-making on behalf of their daughters. Based… read more here.
Keywords: elaboration likelihood; vaccination; motivation theory; protection motivation ... See more keywords
How Does Social Media Influence People to Get Vaccinated? The Elaboration Likelihood Model of a Person’s Attitude and Intention to Get COVID-19 Vaccines
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DOI: 10.3390/ijerph19042378
Abstract: The global COVID-19 mass vaccination program has created a polemic amongst pro- and anti-vaccination groups on social media. However, the working mechanism on how the shared information might influence an individual decision to be vaccinated… read more here.
Keywords: elaboration likelihood; social media; intention; vaccination ... See more keywords