Elaboration of Social Media Performance Measures: From the Perspective of Social Media Discontinuance Behavior
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DOI: 10.3390/su12197962
Abstract: Social media platforms insist on the so-called “number of visits, clicking, and subscription” as a measurement of social media performance. However, this method of measurement does not take into account dormant user accounts and unintentional… read more here.
Keywords: media performance; elaboration social; discontinuance behavior; social media ... See more keywords