The effects of hotel attribute performance on electronic word-of-mouth (eWOM) behaviors
Sign Up to like & getrecommendations! Published in 2019 at "International Journal of Hospitality Management"
DOI: 10.1016/j.ijhm.2018.03.006
Abstract: Abstract We treated electronic word-of-mouth (eWOM) behavior as a multidimensional construct and investigated the salient predictors for each individual eWOM behavior in this study, with an emphasis on hotel attribute performance. The results show that… read more here.
Keywords: electronic word; hotel attribute; performance; ewom behaviors ... See more keywords
The effects of different, discrete positive emotions on electronic word-of-mouth
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2018.05.006
Abstract: Abstract Prior research has suggested that positive emotions typically leverage the spreading of electronic word-of-mouth (EWOM). However, different, discrete positive emotions cannot be expected to lead to similar outcomes. Thus, the current research aims to… read more here.
Keywords: different discrete; electronic word; research; discrete positive ... See more keywords
How do electronic word of mouth practices contribute to mobile banking adoption?
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2019.101920
Abstract: Mobile banking (m-banking) is the fastest growing and most cost-effective channel for delivering banking services. Electronic word of mouth (eWOM) plays a crucial role in the success of e-commerce. Therefore, the main purpose of this… read more here.
Keywords: electronic word; mobile banking; banking adoption; word mouth ... See more keywords
A discrete electronic word-of-mouth propagation model and its application in online social networks
Sign Up to like & getrecommendations! Published in 2019 at "Physica A: Statistical Mechanics and its Applications"
DOI: 10.1016/j.physa.2019.121172
Abstract: Abstract The research of electronic word-of-mouth (eWOM) propagation and control in online social networks (OSN) is of great significance for the management of modern enterprises. In view of the characteristics of eWOM, we propose a… read more here.
Keywords: propagation; electronic word; social networks; model ... See more keywords
Sports fan experience: Electronic word-of-mouth in ephemeral social media
Sign Up to like & getrecommendations! Published in 2017 at "Sport Management Review"
DOI: 10.1016/j.smr.2017.06.003
Abstract: Abstract Fans consuming sporting events commonly use social media to spread electronic-word-of-mouth (eWOM) related to their experiences. Ephemeral social media, an emerging form of social media that auto-deletes content after a prescribed time, allows fans… read more here.
Keywords: social media; electronic word; fan experience; word mouth ... See more keywords
Information sought by prospective students from social media electronic word-of-mouth during the university choice process
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Higher Education Policy and Management"
DOI: 10.1080/1360080x.2018.1538595
Abstract: ABSTRACT Universities are increasingly utilising social media for student recruitment, the most highly used channel for prospective students. However, research on information gathering and electronic word-of-mouth (eWOM)-seeking behaviours on social media is generally absent. This… read more here.
Keywords: social media; electronic word; information; word mouth ... See more keywords
“I Love It” Versus “I Recommend It”: The Impact of Implicit and Explicit Endorsement Styles on Electronic Word-of-Mouth Persuasiveness
Sign Up to like & getrecommendations! Published in 2023 at "Journal of Travel Research"
DOI: 10.1177/00472875231175083
Abstract: Consumers usually endorse tourism products differently when sharing positive electronic word-of-mouth (eWOM). This research examines the relative persuasiveness of two endorsement styles, that is, explicit endorsement (e.g., “I recommend it”) and implicit endorsement (e.g., “I… read more here.
Keywords: endorsement styles; word mouth; explicit endorsement; endorsement ... See more keywords
Assessing the Influencing Factors of Electronic Word-of-Mouth on CSR Issues. A Case of Hospotality Service Industry of China
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.924779
Abstract: Corporate social responsibility (CSR) information can be effectively disseminated via social media in a variety of industries, including the hospitality sector. In the same way, the media has a significant impact on CSR because the… read more here.
Keywords: csr issues; csr; word mouth; electronic word ... See more keywords
Consumer Behavior after COVID-19: Interpersonal Influences, eWOM and Digital Lifestyles in More Diverse Youths
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DOI: 10.3390/su15086570
Abstract: COVID-19 caused a major shift in consumer behavior online at companies that focused on offering products to a traditional and more diverse (LGBTTTQI+) market. For this reason, an online survey was carried out through the… read more here.
Keywords: interpersonal influences; word mouth; behavior covid; electronic word ... See more keywords
Save the Trip to the Store: Sustainable Shopping, Electronic Word of Mouth on Instagram and the Impact on Cosmetic Purchase Intentions
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DOI: 10.3390/su15108036
Abstract: The COVID-19 pandemic has forced many brands to stop using cosmetic testers to avoid the risk of spreading the infection, jeopardising the future of cosmetic testing. Consequently, consumers must find alternative methods to conduct their… read more here.
Keywords: information; word mouth; purchase intentions; store ... See more keywords
Asymmetric Persuasive Effects of Gain- and Loss-related Messages in Electronic Word of Mouth
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DOI: 10.5539/ijbm.v12n12p82
Abstract: This study examines the aggregate effect of electronic word mouth (eWOM) communications containing multiple messages of different type on brand attitude. It focuses on the moderating role of individuals’ regulatory focus and message proportion in… read more here.
Keywords: electronic word; gain loss; message; loss related ... See more keywords