Two models of representation for the baby boom and millennium generations in France: 'elitist identity capital' v. 'universal, democratic capital'
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DOI: 10.1504/ijesb.2017.085986
Abstract: Profound changes in France's wine-drinking habits (reduced consumption, rise of rose wine, etc.) have occurred alongside long-term societal phenomena such as increased life expectancy and the internet revolution. The aim of this article is to… read more here.
Keywords: elitist identity; capital; millennium; baby ... See more keywords