LAUSR

Email Marketing as a Tool for Strategic Persuasion

Sign Up to like & get
recommendations!
2 Published in 2022 at "Journal of Interactive Marketing"

DOI: 10.1177/10949968221095552

Abstract: Email marketing is an important staple of marketing communications. Emails from companies to customers may be promotional in nature, to drive short-term purchasing, or relational in nature, for customer relationship management (CRM) and brand-building objectives.… read more here.

Keywords: persuasion knowledge; email marketing; persuasion; marketing ... See more keywords