Epistemological and methodical challenges in the research on embedded advertising formats: A constructivist interjection
Sign Up to like & getrecommendations! Published in 2020 at "Communications"
DOI: 10.1515/commun-2019-0119
Abstract: Abstract Advertisers’ increasing use of embedded advertising formats makes it more difficult for consumers to identify persuasive intents in advertiser messages. However, only if consumers identify these intents and categorize messages as advertising, can they… read more here.
Keywords: research; advertising; advertising research; advertising formats ... See more keywords