Traditional and Emerging Integrated Marketing Communication Touchpoints Used in Effie Award-Winning Promotional Campaigns
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Promotion Management"
DOI: 10.1080/10496491.2019.1699626
Abstract: Abstract This research presents a brief overview of Integrated Marketing Communications (IMC) research, including advertising effectiveness, and a discussion of the advertising competition landscape with a focus on the Effie Awards due to its incorporation… read more here.
Keywords: touchpoints used; integrated marketing; emerging integrated; traditional emerging ... See more keywords