“Zero Emission, Zero Compromises”: An Intersectional, Qualitative Exploration of Masculinities in Tesla’s Consumer Stories
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DOI: 10.1177/1097184x221114159
Abstract: In light of gendered dynamics complicating masculine adoption of self-driving and electric vehicles (EV), we examine how Tesla’s video consumer stories envision masculinities within sociotechnical systems of automobility, exploring how corporate representations co-construct drivers and… read more here.
Keywords: consumer stories; zero emission; emission zero; compromises intersectional ... See more keywords