How the use of animated versus static emojis in online post‐purchase communication affects consumer attitude
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DOI: 10.1111/ijcs.13076
Abstract: The communication style between seller and consumer is an important component of post‐purchase communication, yet little research has examined the role of nonverbal language in online post‐purchase communication. Given the prevalence of emojis, which convey… read more here.
Keywords: online post; post; post purchase; communication ... See more keywords
Differences in Empathy According to Nonverbal Expression Elements of Emojis: Focusing on the Humanoid Emojis of KakaoTalk
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DOI: 10.1177/21582440221109602
Abstract: To identify the most effective type of emojis for inducing empathy, the nonverbal expression factors of emojis that generate empathy differences were categorized as body language types (the presence of movement and contextual information), emotion… read more here.
Keywords: movement; expression; emojis; type ... See more keywords
The power of emojis: The impact of a leader’s use of positive emojis on members’ creativity during computer-mediated communications
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DOI: 10.1371/journal.pone.0285368
Abstract: The existing literature on emojis offers limited insights on the effects of using emojis in organizational settings, especially in the context of leader–member relationships. The current research examines how a leader’s use of positive emojis… read more here.
Keywords: leader use; use positive; leader; emojis ... See more keywords