Emotion and International Business: Theorising Fear of Failure in the Internationalisation
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DOI: 10.3389/fpsyg.2022.850816
Abstract: The road to internationalisation is paved with risk, uncertainty, the possibility of failure, and the Coronavirus Disease-19 (COVID-19) phenomenon. However, the process of internationalisation (IP) theory treats an individual decision-maker as a “black box.” Emotions… read more here.
Keywords: international business; failure; internationalisation; fear failure ... See more keywords