'If I give you my emotion, what do I get?' Conceptualizing and measuring the co-created emotional value of the brand
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DOI: 10.1016/j.jbusres.2019.11.071
Abstract: Abstract The emotional value of interactions is a pillar construct in the brand value co-creation domain. So far, research has neglected the search for a measure adequately considering emotional-based joint interactions. Thanks to a netnographic… read more here.
Keywords: emotional value; created emotional; value; value brand ... See more keywords
Heart rate variability indicates emotional value during pro-social economic laboratory decisions with large external validity
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DOI: 10.1038/srep44471
Abstract: The present study investigates the external validity of emotional value measured in economic laboratory experiments by using a physiological indicator of stress, heart rate variability (HRV). While there is ample evidence supporting the external validity… read more here.
Keywords: economic laboratory; emotional value; external validity; laboratory ... See more keywords
The interplay of emotional value, trend affinity and past practices in sustainable consumption: an application of theory of reciprocal determinism
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DOI: 10.1080/0965254x.2021.1914133
Abstract: This study aims to examine the role of trend affinity, emotional value, and past sustainable practices on consumers’ sustainable consumption behaviour. The research employed a survey approach to co... read more here.
Keywords: emotional value; sustainable consumption; trend affinity;
The Emotional Dimension of Value: A Proposal for Its Quantitative Measurement
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DOI: 10.3389/fpsyg.2021.807412
Abstract: The first goal of this paper is to develop a theoretical and practical framework which can help to measure the emotional value generated by organizations in quantitative terms. Its second goal is to use data… read more here.
Keywords: dimension value; value generated; value; emotional dimension ... See more keywords