Empirically testing for niche sports
Sign Up to like & getrecommendations! Published in 2024 at "Sport Management Review"
DOI: 10.1080/14413523.2024.2395578
Abstract: ABSTRACT Although niching has been well explored across the marketing, strategy, and consumer behaviour literature, its application in the sport context to date has been atheoretical, resulting in pervasive inconsistencies within the sport marketing literature.… read more here.
Keywords: testing niche; sport; niche sports; niche ... See more keywords
Empirically testing the effectiveness of thermal imaging as a tool for identification of large mammals in the African bushveldt
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DOI: 10.1111/aje.12416
Abstract: Monitoring animal populations often relies on direct visual observations. This is problematic at night when spotlighting can cause misidentification and inaccurate counting. Using infrared thermography (IRT) could potentially solve these difficulties, but reliability is uncertain.… read more here.
Keywords: thermal imaging; accuracy; testing effectiveness; empirically testing ... See more keywords
Communication: Empirically Testing Behavioral Integrity and Credibility as Antecedents for the Effective Implementation of Motivating Language
Sign Up to like & getrecommendations! Published in 2017 at "International journal of business communication"
DOI: 10.1177/2329488416675450
Abstract: Motivating language theory (Sullivan, 1988) is a leadership communication theory focused on the strategic use of leader oral language. Walk and talk alignment is a main pillar of motivating languag... read more here.
Keywords: communication; communication empirically; empirically testing; motivating language ... See more keywords