Internal communicators’ understanding of the definition and importance of employee advocacy
Sign Up to like & getrecommendations! Published in 2020 at "Public Relations Review"
DOI: 10.1016/j.pubrev.2020.101946
Abstract: Abstract In recent years, employee advocacy has evolved as a hot topic that has generated a lot of buzz in todayos public relations, marketing, and business circles. In spite of the growing relevance of employee… read more here.
Keywords: definition; advocacy; public relations; employee advocacy ... See more keywords
Bridging employee advocacy in anonymous social media and internal corporate social responsibility (CSR)
Sign Up to like & getrecommendations! Published in 2021 at "Management Decision"
DOI: 10.1108/md-01-2020-0101
Abstract: PurposeThis study explores the link between internal corporate social responsibility (CSR) and employee advocacy intention in the anonymous online environment, viewing the positive behavior of employees in anonymous social media as discretionary and altruistic efforts… read more here.
Keywords: anonymous social; internal corporate; employee advocacy; social media ... See more keywords