Corporate Identity Management and Employee Brand Support: Enhancing Marketisation in Higher Education Sector
Sign Up to like & getrecommendations! Published in 2017 at "Jurnal Komunikasi: Malaysian Journal of Communication"
DOI: 10.17576/jkmjc-2017-3303-11
Abstract: Marketing literature has recognized Corporate Identity Management (CIM) in higher education sector as an important area of research. Moreover, current research trend within the continuum of CIM has indicated some ambiguities surrounding corporate identity in… read more here.
Keywords: corporate identity; identity management; higher education; identity ... See more keywords
Internationalization Issues in Chinese Firms: One Belt, One Road-Based Perspective
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.881155
Abstract: The underlying aim of this study was to investigate the impact of human resource management (HRM) practices, organizational identity, and brand leadership on employee brand-based equity through the mediatory role of brand knowledge dissemination. A… read more here.
Keywords: brand; based equity; employee brand; brand based ... See more keywords
Fostering Enterprise Performance Through Employee Brand Engagement and Knowledge Sharing Culture: Mediating Role of Innovative Capability
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.921237
Abstract: Enterprise performance is a critical component of any organizational success that is directly affected by its employees and the culture prevailing in the organizations. In order to gain strategic advantage from the employee brand equity… read more here.
Keywords: enterprise performance; employee brand; knowledge sharing; sharing culture ... See more keywords