A mechanism of mutually beneficial relationships between employees and consumers: A dyadic analysis of employee–consumer interaction
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DOI: 10.1016/j.smr.2018.01.003
Abstract: Abstract Although sport management researchers concur with one another regarding the significance of interaction between employees and consumers in shaping the consumers’ attitudes and behaviors, the vast majority of previous studies are largely isolated such… read more here.
Keywords: employees consumers; employee; citizenship behavior; consumer ... See more keywords