Employer brand equity effects on employees well-being and loyalty
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2020.02.002
Abstract: Abstract This study questions the relevance of Berthon, Ewing, and Hah (2005) employer brand equity (EmpAt) scale, which measures five dimensions of employer attractiveness: economic value, interest value, social value, development value, and application value.… read more here.
Keywords: employer brand; brand equity; value;
Employer brand to leverage employees’ intention to stay through sequential mediation model: evidence from Indian power sector
Sign Up to like & getrecommendations! Published in 2021 at "International Journal of Energy Sector Management"
DOI: 10.1108/ijesm-10-2019-0024
Abstract: Purpose This study aims to explain the linkage between employer branding and employee retention; a sequential mediation is hypothesized, where it is proposed that the relationship between employer branding and employee retention is sequentially mediated… read more here.
Keywords: intention stay; sequential mediation; employer; employer brand ... See more keywords
Employer Branding: Psychological Contract Between Employer and Employees in the IT Industry
Sign Up to like & getrecommendations! Published in 2021 at "IT Professional"
DOI: 10.1109/mitp.2021.3105251
Abstract: Employer branding is recognized as an important strategy for businesses.1 An employer brand describes a firm's reputation as a place to work and its value proposition to current and potential employees.2 Employer branding encompasses a… read more here.
Keywords: employer; contract employer; employer brand; employer branding ... See more keywords
Recruiting nurses through social media: Effects on employer brand and attractiveness
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Advanced Nursing"
DOI: 10.1111/jan.13336
Abstract: AIM To investigate whether and how nurses' exposure to a hospital's profile on social media affects their perceptions of the hospital's brand and attractiveness as an employer. BACKGROUND Since in many places across the globe… read more here.
Keywords: social media; employer brand; page; hospital ... See more keywords
A Comprehensive Framework for Implementing an Effective Employer Brand Strategy
Sign Up to like & getrecommendations! Published in 2017 at "Global Business Review"
DOI: 10.1177/0972150917693152
Abstract: Employer brand strategy design and implementation are crucial for any organization, given the challenge of talent attraction and retention. Employer branding creates a sustainable relationship between an organization and its potential and existing employees by… read more here.
Keywords: employer brand; brand strategy; employer; organization ... See more keywords
Employees’ Perception of CSR Affecting Employer Brand, Brand Image, and Corporate Reputation
Sign Up to like & getrecommendations! Published in 2020 at "SAGE Open"
DOI: 10.1177/2158244020972372
Abstract: Employees are one of the most important factors in business. Therefore, enterprises should account for the expectations of employees, particularly their perception of the enterprise, and their behavior. This study investigates the importance of employees’… read more here.
Keywords: brand brand; corporate reputation; brand; brand image ... See more keywords