Determinants of Success of Employer Branding in a Start‐up Firm in Nigeria
Sign Up to like & getrecommendations! Published in 2018 at "Thunderbird International Business Review"
DOI: 10.1002/tie.21897
Abstract: This article aims at providing an understanding of factors that determine the success and failure of employer branding. An African steel-producing start-up company developed an employer brand image, which enabled it to effectively attract and… read more here.
Keywords: employer; firm; success employer; employer branding ... See more keywords
Gamifying employer branding: An integrating framework and research propositions for a new HRM approach in the digitized economy
Sign Up to like & getrecommendations! Published in 2021 at "Human Resource Management Review"
DOI: 10.1016/j.hrmr.2019.04.002
Abstract: Abstract The digital age calls for digital HRM approaches, as the “digitized” workforce confronts companies with changing requirements regarding their human resource practices. Most importantly, companies need to build strong employer brands to attract, motivate,… read more here.
Keywords: digitized economy; employer; employer branding; gamifying employer ... See more keywords
Attracting future civil servants with public values? An experimental study on employer branding
Sign Up to like & getrecommendations! Published in 2019 at "International Public Management Journal"
DOI: 10.1080/10967494.2018.1541830
Abstract: Abstract A frequently cited recommendation of public service motivation (PSM) research is to use PSM in the context of HR marketing. However, empirical evidence demonstrating the usefulness of addressing PSM in the recruitment process is… read more here.
Keywords: values employer; employer branding; motivated individuals; public values ... See more keywords
Linking dimensions of employer branding and turnover intentions
Sign Up to like & getrecommendations! Published in 2018 at "International Journal of Organizational Analysis"
DOI: 10.1108/ijoa-03-2017-1134
Abstract: This paper aims to explore the impact of employer branding dimensions i.e. social value, interest value, economic value, development value and application value on turnover intentions (TIs) of employees working in Indian information technology (IT)… read more here.
Keywords: dimensions employer; turnover intentions; linking dimensions; value ... See more keywords
Employer branding through crowdsourcing: understanding the sentiments of employees
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Indian Business Research"
DOI: 10.1108/jibr-09-2019-0276
Abstract: The purpose of this paper is to explore the role of social media in creating an attractive employer brand for any organization. It investigates one of the social media Glassdoor, which is an online employer… read more here.
Keywords: branding crowdsourcing; employer; understanding sentiments; crowdsourcing understanding ... See more keywords
Employer Branding: Psychological Contract Between Employer and Employees in the IT Industry
Sign Up to like & getrecommendations! Published in 2021 at "IT Professional"
DOI: 10.1109/mitp.2021.3105251
Abstract: Employer branding is recognized as an important strategy for businesses.1 An employer brand describes a firm's reputation as a place to work and its value proposition to current and potential employees.2 Employer branding encompasses a… read more here.
Keywords: employer; contract employer; employer brand; employer branding ... See more keywords
Employer Branding: COVID Impact on IT Companies
Sign Up to like & getrecommendations! Published in 2022 at "IT Professional"
DOI: 10.1109/mitp.2022.3197034
Abstract: Strategic talent management remains challenging for IT companies, especially since the COVID pandemic. This challenge is due mainly to the limited supply of highly skilled prospects. Add high workforce mobility to the mix, resulting in… read more here.
Keywords: employer branding; branding covid; covid impact; impact companies ... See more keywords
Growing the Talent Pool: How Sponsorship of Professional Sales Programs Enhances Employer Branding
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Marketing Education"
DOI: 10.1177/02734753211028641
Abstract: Increasingly, professional sales programs receive financial support from company sponsors in exchange for varying types of branding and recruiting opportunities. This study builds on the literature regarding employer branding and talent acquisition by examining the… read more here.
Keywords: talent pool; professional sales; sales programs; employer branding ... See more keywords
Evaluating the Impact of Coronavirus Disease-2019 Pandemic on Employer Branding, Employee Engagement and Employee Performance: A Moderation Study of Indian Information Technology Firms
Sign Up to like & getrecommendations! Published in 2022 at "Global Business Review"
DOI: 10.1177/09721509221119014
Abstract: Anchored in job demands–resources (JDR) theory and event system theory, this research investigates the impact of employer branding on employee engagement and employee performance in the backdrop of the Coronavirus Disease 2019 (COVID-19) pandemic. COVID-19… read more here.
Keywords: employer branding; branding employee; employee; employee engagement ... See more keywords
EMPLOYER BRANDING AND IT’S IMPACT ON ATTRACTION AND RETENTION IN IT FIRMS: AN EMPIRICAL STUDY.
Sign Up to like & getrecommendations! Published in 2017 at "International Journal of Approximate Reasoning"
DOI: 10.21474/ijar01/3429
Abstract: Prof. Dr. Suruchi Pandey 1 , Bandana Preet Kaur Jolly 2 , Ridhima Bhatia 2 and Smriti Mishra 2 . 1. Professor, Symbiosis International University. 2. MBA Students, Symbiosis International University. ...................................................................................................................... Manuscript Info Abstract… read more here.
Keywords: impact attraction; branding impact; attraction retention; employer branding ... See more keywords
A Study on Employees Perception Factors on Employer Branding In Private Universities
Sign Up to like & getrecommendations! Published in 2019 at "International Journal of Geographical Information Science"
DOI: 10.26643/gis.v14i6.13573
Abstract: Employer branding is the process of managing and influencing your reputation as an employer among job seekers, employees and key stakeholders. It encompasses everything you do to position your organization as an employer of choice.… read more here.
Keywords: employer; study employees; perception factors; employer branding ... See more keywords