ICT-enabled CRM system adoption: a dual Indian qualitative case study and conceptual framework development
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Asia Business Studies"
DOI: 10.1108/jabs-05-2020-0198
Abstract: Purpose The paper aims to develop a comprehensive framework for adopting an information and communication technology (ICT)-enabled customer relationship management (CRM) system, toward strengthening and expanding the customer basis of the organization. Design/methodology/approach Advanced ICT-enabled… read more here.
Keywords: enabled crm; system; crm; framework ... See more keywords