Customer experiences in the age of artificial intelligence
Sign Up to like & getrecommendations! Published in 2020 at "Computers in Human Behavior"
DOI: 10.1016/j.chb.2020.106548
Abstract: Artificial intelligence (AI) is revolutionising the way customers interact with brands. There is a lack of empirical research into AI-enabled customer experiences. Hence, this study aims to analyse how the integration of AI in shopping… read more here.
Keywords: customer experiences; enabled customer; customer; customer experience ... See more keywords