Love it or hate it? Deconstructing consumers' attitudes towards AI enabled voice shopping
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DOI: 10.1002/cb.2347
Abstract: The conversational, social and intelligent capabilities of Artificial Intelligence (AI) enabled voice assistants (VAs) to assist humans have grown. However, their use still remains limited for complex tasks such as shopping. While some studies find… read more here.
Keywords: voice; consumers attitudes; hate deconstructing; enabled voice ... See more keywords