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Published in 2022 at "Informatics"
DOI: 10.3390/informatics9020049
Abstract: This exploratory study examines the effectiveness of social robots’ ability to deliver advertising messages using different “appeals” in a business environment. Specifically, it explores the use of three types of message appeals in a human-robot…
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Keywords:
enacted messages;
energy;
social robots;
messages reduce ... See more keywords