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Understanding Consumer Enchantment via Paranormal Tourism: Part II—Preliminary Rasch Validation

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Published in 2020 at "Cornell Hospitality Quarterly"

DOI: 10.1177/1938965520971276

Abstract: Situational-enchantment is a hypothesized arousal state encompassing a potent sense of connection or oneness with a “transcendent power or ultimate reality.” Qualitative research previously suggest... read more here.

Keywords: understanding consumer; enchantment via; via paranormal; paranormal tourism ... See more keywords