Associative false consumer memory: effects of need for cognition and encoding task
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DOI: 10.1080/09658211.2017.1381745
Abstract: ABSTRACT Two experiments investigated the effects of product–attribute associations on false consumer memory. In both experiments, subjects were presented with sets of related product attributes under incidental encoding conditions. Later, recognition memory was tested with… read more here.
Keywords: need cognition; encoding task; consumer memory; false consumer ... See more keywords