Sign Up to like & get
recommendations!
3
Published in 2023 at "Journal of Services Marketing"
DOI: 10.1108/jsm-06-2022-0211
Abstract: Purpose Fundraising plays a critical role in the success of non-profit organizations (hereafter NPOs). This study aims to propose to analyze fundraising from a service-dominant logic, specifically from a service ecosystem approach, to understand the…
read more here.
Keywords:
encounter value;
service;
service encounter;
service ecosystem ... See more keywords