A spectrum of indigenous tourism experiences as revealed through means-end chain analysis
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DOI: 10.1016/j.tourman.2019.103969
Abstract: Abstract Ethnic culture is the special attraction of indigenous tourism, and exotic culture plays different roles in tourists' experiences, reflecting distinctive meanings and values. This study examines the complexity and hierarchical nature of tourists’ experiences… read more here.
Keywords: tourism experiences; tourism; indigenous tourism; means end ... See more keywords
Application of the means-end chain theory to study of the value perception on professional clients markets
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DOI: 10.1504/ijil.2019.10022785
Abstract: The authors present the results of research on the perception of value in the relations of companies on the B2B market. The research was carried out using the means-end chain (MEC) theory and the laddering… read more here.
Keywords: means end; end chain; theory; perception ... See more keywords